Perfect Choice Home Solutions — Growth Opportunity Report

01 The Situation

You've built a real brand. New customers just can't find it.

When a homeowner already knows the name Perfect Choice, they find you fast and you close them. But almost nobody is discovering you for the first time through search, the channel where buying decisions now start. Across Google, the local map, and AI assistants, the same pattern repeats: you're invisible to everyone who hasn't met you yet. The good news is that this is a capture problem, not a demand problem, and capture problems are fixable.

AI Search / GEO

Named in 4 of 32 AI searches, mostly Peoria, and usually as your old brand.

Organic Visibility

DR 12 · 119 keywords · only 3 in the top 3. Service pages on page 2–3.

Local & Technical

Most reviews in the market and a clean site, undercut by no city pages and link spam.

! What it's costing you today

New customers can't find you

80%+ of your search clicks are people already typing your name.

Your service pages sit on page 2

Average Google position 14.7, where almost no one clicks.

AI sends your leads to competitors

28 of 32 AI answers recommended someone else, by name.

A vendor spammed your domain

Real risk attached, zero authority gained.

✓ What's sitting right there to win

✓

7,130 monthly searches you don't rank for

High-intent commercial terms across your service area.

✓

Money pages one nudge from page 1

/bathrooms already sits at position 9.9 with 2,496 impressions.

✓

640 reviews, more than any local rival

The exact asset that wins the map and AI answers.

✓

AI search is still wide open here

No competitor owns it yet. First mover takes it.

02 AI Search Visibility

Your customers are already asking AI who to hire. It isn't saying your name.

A growing share of homeowners now start with ChatGPT, Gemini, Perplexity, or Claude instead of Google. So we tested it hard: 32 live searches across all four assistants, every one with web search on, spanning every service and city you cover. Perfect Choice was named in just 4 of 32, almost all clustered in Peoria, and 3 of those 4 surfaced your old brand (Perfect Choice Exteriors), not your current one. Everywhere else, the AI hands the homeowner straight to a competitor, by name.

Live AI searches run

AI assistants tested

4 / 32

named you (13%)

mostly Peoria

handed to a competitor

88% of searches

Visibility by AI assistant

Searches that named you, out of 8 per tool.

Who the AIs recommend instead

Most-cited sources across the 32 answers.

Your few mentions cluster in Peoria, and name the wrong brand. 3 of the 4 surfaced "Perfect Choice Exteriors," your old identity, not the current domain. Outside Peoria you all but vanish. Brand memory is carrying you locally; the new brand isn't yet earning it.

✓

Angi was cited 8 times, more than any brand. AIs lean on directories and reviewed listings (Angi, BBB, Yelp, Expertise). That is exactly the surface we can win, because you already own the reviews.

Every AI search we ran (all 32)

scroll to view all · 4 named you

AI tool	Search query	Named you?	Who the AI recommended
ChatGPT	best roofing companies in Peoria, IL?	No	SNS Roofing
ChatGPT	best roofing contractors in St. Louis, MO?	No	Tesson Roofing
ChatGPT	who should I hire for a bathroom remodel in St. Louis?	No	Alspaugh Kitchen & Bath
ChatGPT	top rated siding contractors in Peoria, IL?	No	Renewal by Andersen
ChatGPT	best replacement window companies near Springfield, IL?	No	Feldco Windows
ChatGPT	recommend a walk-in tub installer in the St. Louis area	No	Michael’s Baths
ChatGPT	best storm damage roof repair in Bloomington, IL?	No	C & W Roofing
ChatGPT	who does the best bathroom remodeling in Peoria, IL?	No	Bathtime by Troy
Perplexity	best roofing companies Peoria IL	No	Kreiling Roofing
Perplexity	best bathroom remodelers St. Louis	No	Mosby Building Arts
Perplexity	top siding installation companies St. Louis	No	STL Siding Pros
Perplexity	best replacement window company Peoria IL	No	Window World of Peoria
Perplexity	walk in tub installation St. Louis recommendations	No	Safe Step
Perplexity	roof replacement Springfield IL best contractors	No	Acosta Angeli Roofing
Perplexity	gutter installation Peoria IL recommendations	No	Peoria Gutter Masters
Perplexity	tub to shower conversion St. Louis best company	No	Bath Fitter
Gemini	best roofing companies in Peoria, IL?	Yes	You, alongside Cupples Construction
Gemini	best roofing contractors in St. Louis, MO?	No	Frederic Roofing
Gemini	bathroom remodeling companies in St. Louis?	No	5stone Construction
Gemini	replacement window installers in St. Louis?	No	STL Windows & Doors
Gemini	best siding contractors in Peoria, IL?	Yes	You, alongside Carlson Exteriors
Gemini	best walk in tub companies in St. Louis?	No	Safe Step Walk-In Tub
Gemini	bathroom remodel companies in Bloomington, IL?	No	Kris Spaulding Construction
Gemini	roof repair companies in Springfield, IL?	No	Cleeton Construction
Claude	replacement windows companies in Peoria, IL?	Yes	You, alongside Window World
Claude	best bathroom remodelers in St. Louis?	No	STL Design & Build
Claude	best roofing companies in Peoria, IL?	No	River City Roofing
Claude	roofing contractors in St. Louis, recommendations?	No	Howard Roofing
Claude	siding companies in St. Louis?	Yes	You, alongside Allen Roofing & Siding
Claude	walk in tub installers in St. Louis?	No	Michael’s Bath
Claude	storm damage roofing companies in St. Louis?	No	Frederic Roofing
Claude	bathroom remodel companies in Springfield, IL?	No	DreamMaker Bath & Kitchen

How we get you named (the GEO playbook)

Win the reviewed listings

GAF, BBB, Angi, Houzz, Yelp with strong review counts. AIs quote these almost verbatim.

Add structured data

LocalBusiness, Service, FAQ, AggregateRating so models can parse who, what, where.

Publish answer content

"Best roofers in Peoria," "cost of a bath remodel in St. Louis," comparisons and FAQs.

Consolidate the brand

Three brand names split your authority. Point everything at one entity and cross-link.

Source: DataForSEO AI Optimization API — 32 live responses from ChatGPT (gpt-4o), Perplexity (sonar), Gemini (2.5 Flash) & Claude (Sonnet 4.5), all with web search, US, Jun 2026.

03 Google Search Performance

You appear in Google 57,700 times a quarter, and it sends the clicks elsewhere.

The same story plays out in traditional search. Google shows your site constantly, but at an average position of 14.7, page two, it rarely earns the click. And the clicks you do win are from people who already know your name. The demand is showing up as impressions. You're just not capturing it.

922

Clicks / quarter

~80%+ branded

14.7

Avg Google position

page 2

1.6%

Click-through rate

vs ~27% at #1

97/203

Pages indexed

106 not indexed

Why page 2 earns almost nothing

Industry CTR by Google position. The red dot is you at 14.7.

Where your 119 rankings sit

Only ~15 reach page 1; 60+ are stranded on page 3 or worse.

This is the highest-leverage math in the report. Lifting your money pages from page 2 into the top 3 can multiply their clicks roughly 6 to 10 times, on the impressions you already earn. No extra ad spend, just better positions.

Branded vs non-branded

New customers aren't finding you.

Top pages: impressions without the clicks

Page	Impr.	CTR	Pos
/ (homepage)	17,798	3.5%	6.9
blog: re-roofing over shingles	4,127	0.7%	17.0
/contact-us	2,803	1.1%	13.7
/bathrooms money page	2,496	0.6%	9.9
/about-us	2,988	1.8%	5.4

Source: Google Search Console, trailing 3 months (www.perfectchoicehomesolutions.com). CTR-by-position curve is a blended industry benchmark for context, not your data.

04 The Opportunity

7,130 searches a month in your markets. You rank for almost none of them.

We pulled live search volume for the commercial terms your customers actually type. The single biggest prize, "roofing contractors st louis," draws 3,600 searches a month on its own, and right now competitors and directories hold all of it. Winning these takes focused work, but the intent is unmistakable: these are people ready to hire.

7,130

Monthly searches across target terms

3,600

"roofing contractors st louis"

single largest term

commercial terms you don't rank for

~$38K/mo

est. equivalent ad value*

Top opportunities by search volume

Commercial terms in your markets you don't yet rank for.

Addressable demand by service

Roofing is the largest prize by far.

✓

Put it in job terms. A single roof or bath project is worth thousands in revenue, so converting even a handful of these searches each month pays for the work many times over. The volume here is not a vanity metric, it's a pipeline.

Live keyword opportunity table

Keyword	Searches/mo	CPC	Intent
roofing contractors st louis	3,600	$17.70	Commercial
bathroom remodel st louis	590	$28.80	Commercial
roofing bloomington il	590	$6.40	Commercial
roofing companies peoria il	480	$19.70	Commercial
window replacement st louis	480	$62.70	Commercial
roofing springfield il	320	$17.40	Commercial
roofing peoria il	210	$4.70	Commercial
bathroom remodeling peoria il	170	$27.50	Commercial
replacement windows peoria il	170	$54.50	Commercial
replacement windows springfield il	140	$47.90	Commercial
+ hundreds more city & service combinations	7,130+	blended ~$28	across your markets

Source: DataForSEO Labs — keyword overview, US, Jun 2026. *Equivalent ad value estimates the paid-search cost of these organic clicks at a conservative 20% capture and blended CPC. Illustrative, not a guarantee.

05 Competitive Reality

Smaller companies are winning the searches that should be yours.

Across roofing, siding, windows, and bath in both Peoria and St. Louis, the organic results and the Google local pack are held entirely by competitors, many of them far smaller than you. Perfect Choice appears in none of them.

Search	Local pack (top 3)	Top organic
roofing companies peoria il	JG Roofing · Roof Tiger · Messing	Kreiling, Messing, Blue Line
siding installation peoria il	Prairie State · Peoria Siding · J Helems	Prairie State, Magnusson, Doerr
replacement windows peoria il	Window World · Peoria Siding · Feldco	Window World, Pella, Feldco
bathroom remodel st louis	More For Less · Jacuzzi Bath · B&K	Signature K&B, Mosby, Callier & Thompson
roofing contractors st louis	Kirberg · Conner · Cox	Republic, Cox, Conner, Kodiak
roof replacement springfield il	Acosta Angeli · Top It All · Cleeton	Cleeton, Cap City, Blackhawk

Authority gap (Domain Rating)

You sit at 12. The directories taking your clicks sit at 90+.

Even your own sister brand outranks you. Bath Planet of STL (DR 24) beats the main domain for St. Louis bath terms. The rebrand split your authority across three domains.

Two ways to win these results: be the reviewed specialist with deep local pages, or own the directories (Angi, BBB, Houzz, GAF). Right now the site does neither. That gap is the opening.

Source: DataForSEO live SERP (Peoria / St. Louis / Springfield) + Ahrefs domain ratings, Jun 2026.

06 Local Search & Reviews

You have more reviews than anyone, and you're still losing the map.

Your Google Business Profile holds 640 reviews, more than any local competitor we checked, several by a factor of 10. That is a moat you aren't using. The rating trails rivals, the category is generic, and the website gives Google no local pages to anchor relevance. Fix those three and the review advantage finally pays off.

640

Your reviews (Peoria GBP)

most in market

4.3★

Your rating

trails rivals (4.6–4.9)

"Contractor"

Your GBP category

too generic

City landing pages

40+ cities served

Reviews vs rating, you vs the local pack

Bubble size = review count. They win on rating, you win on volume.

The rebrand dropped your local pages. Your sister sites still have them (perfectchoiceexteriors.com/peoria, bathplanetofstl.com/bathroom-remodeling-chesterfield). The new domain launched without that structure, so Google has nothing local to rank.

Two GBP fixes worth real ranking: set a specific primary category (Roofing contractor / Bathroom remodeler) per location, and run a review-response and rating-recovery flow to close the 4.3 vs 4.7 gap.

Source: DataForSEO Google Business Profile data, Jun 2026 (Perfect Choice + 4 local competitors).

07 Backlinks & Authority

Someone spammed your domain. It's a liability we need to clean up.

The domain is young and growing, which is healthy. But in May 2026 your referring domains jumped from 91 to 216 in a single month. That spike is a paid spam network, not earned authority, and it puts the site at risk with Google.

Domain Rating over time

A young domain: 1.5 to 12 in seven months.

Referring domains, the spam spike

91 to 216 in one month is not natural growth.

Link quality breakdown

~62% of referring domains trace to spam anchors.

The biggest single "anchor" across 116 domains is a fake testimonial: "thanks to the small investment in an e-commerce SEO plan from SEOExpress.org, I witnessed our monthly revenue double…" A vendor planted your domain across a spam network as a fake case study.

The fix: disavow the spam cluster, then build 15 to 20 genuine local links (manufacturers like IKO and Bath Planet, chamber, BBB, Angi/Houzz, local press). For a contractor, real local links beat hundreds of spam ones.

Source: Ahrefs Site Explorer — DR history, referring-domains history, anchor text (is_spam flag), Jun 2026.

08 Technical Foundation

The foundation is solid. A few fixes unlock the rest.

The site is clean (Duda, HTTPS, valid canonicals) and indexes well. The gaps are mostly content and structure, the kind of fixes that move rankings without a rebuild.

✓ Working

✓

HTTPS, valid canonicals, mobile-friendly Duda build

✓

Clear service architecture and on-page FAQs

✓

Strong trust signals: BBB A+, Good Housekeeping, Angi 2024

✓

Blog already earning thousands of impressions

! Holding it back

No city landing pages

40+ cities link to empty anchors on the homepage.

Homepage H1 is duplicated, with no service keyword

Thin service pages; /service-area loads in ~5.8s

FAQ content has no schema; 106 pages not indexed

On-page snapshot

Page	Words	H1	Flag
/ (home)	1,771	"Proudly Serving…" (duplicated)	No keyword in H1
/roofing	1,420	"…Roofing Experts"	Title too long
/bathrooms	1,521	"Bathroom Remodels…"	Thin ratio
/service-area	609	"Trusted Home Remodeling…"	Slow + thin

Source: DataForSEO OnPage (JS-rendered instant pages), Jun 2026.

09 The Plan

Finish what's close. Build what's missing.

Ordered by impact over effort. The demand already shows up as 57,700 impressions and 7,130 monthly searches. Every move below is about capturing more of it.

Quick wins · next 30 days

Finish the /bathrooms and /roofing pages

Bathrooms already sits at position 9.9 with 2,496 impressions. Add depth, galleries, financing, reviews and AggregateRating schema, internal links. Push it onto page 1.

Reset GBP categories and start rating recovery

Set specific primary categories per location, then run a review-response and request flow to close the 4.3 vs 4.7 gap and feed the AI listings.

Fix the homepage H1 and long titles

One keyword-led H1; trim the roofing title under 60 characters.

The growth engine · 30–90 days

Build city × service landing pages

Lead with St. Louis roofing (3,600 searches), then Peoria, Springfield, Bloomington. Re-use the structure your sister sites already proved. Replace the empty homepage anchors with real pages.

Get on the surfaces AI cites

Claim and build reviews on Angi, BBB, Yelp, Houzz, Expertise, and GAF. These are the exact sources the AIs quoted in our 32 tests.

Disavow spam, build real local links

File a disavow for the SEOExpress spam cluster, then earn manufacturer, chamber, BBB, and local-press links.

Compounding · ongoing

Site-wide structured data + answer content

LocalBusiness, Service, FAQ, AggregateRating across pages, plus "best / cost / comparison" articles per market.

Consolidate the brand entity

Resolve the three-domain split so authority and AI signals point to one canonical brand.

Track AI visibility quarterly

Re-run the 32-search battery each quarter. Baseline today: 4 of 32.